AI receptionist · by our partner PrimCall

The AI receptionist for small business that answers when you can't

Sofia is an AI receptionist for small business. She picks up your line in seconds, books the appointment or takes the message, and sends you a short summary of every call. Type your business name into the demo and you can talk to her today, with no account and no card.

  • Nights, weekends, busy hours
  • Speaks English and Spanish
  • Keep your own number
  • Hands urgent calls to you
Build your free demo See what it costs

Prefer your phone? Call PrimCall's demo line on 877-761-7469.

01What she handles

AI phone answering that finishes the job

The calls that pull you away from a customer, a job site or the kitchen get answered and dealt with, not just logged.

01

Every call picked up

Sofia answers within seconds after hours, at weekends and in the rush when your whole team is busy.

02

Real requests, handled

Appointments, reservations, quote requests, cancellations and detailed messages, taken down properly.

03

A summary when the call ends

You get who called, what they wanted and the next step PrimCall recommends, straight away.

04

Your callers' language

She talks naturally in English and Spanish, plus the other languages PrimCall supports.

05

Words you control

Edit her greeting, hours, services, policies, FAQs and booking details, then call again to hear the change.

06

A person when it matters

You set transfer rules, and urgent or sensitive calls go to whoever on your team should take them.

02One call, traced

From the first ring to your follow-up

A made-up plumbing call, to show what Sofia picks up and what lands on your phone afterwards. The demo above uses your real business details instead.

  1. 00:00Answer

    "Thanks for calling Northside Plumbing, this is Sofia. How can I help?"

  2. 00:06Listen

    "Our water heater is leaking. Can someone come out tomorrow morning?"

  3. ✓Summary sent
    Request
    Leaking water heater, tomorrow morning
    Caller
    Name and callback number
    Next
    Confirm the visit window

03Summaries and tools

An AI answering service that reports back where you look

Each call ends with the caller's details, the reason they rang and the next step, sent by the channel you pick.

Where your call summaries go

  • Text message SMS
  • Email Inbox
  • WhatsApp Ask PrimCall
  • Telegram Ask PrimCall

WhatsApp and Telegram depend on your setup, and PrimCall confirms them with you first.

The tools you already use

  • Calendars and scheduling API · webhook
  • CRM and lead routing API · webhook
  • POS and reservations API · webhook
  • Your own systems Custom

PrimCall passes the call data through APIs and webhooks. What connects depends on your provider, and PrimCall checks the workflow with you before it promises an automation.

04Try, then decide

Hear your virtual receptionist before you pay a cent

  1. Find your business

    Search by name and city, or give PrimCall your website. It gathers the public details Sofia needs to answer for you.

  2. Talk to Sofia

    Call her from your browser and ask what your customers usually ask. You don't need an account or a card for this.

  3. Adjust her, then go live

    Claim the demo on PrimCall, fix anything she got wrong, choose your alerts and forward your calls when it suits you.

05Why it's on primcast.com

PrimCall answers its calls from a Primcast server

PrimCall runs Sofia on a dedicated Primcast server in our Miami data center. We partnered with them to put an AI receptionist in front of the small businesses that lose customers to voicemail.

So you know who does what: PrimCall sells, bills and supports the receptionist, and your account lives on primcall.co. Primcast doesn't resell it or charge you for it.

Building a voice app of your own?

PrimCall chose a whole machine to itself rather than a shared slice. You can rent the same kind of dedicated server from our instant range, which we hand over within minutes of payment.

Browse instant servers

06Questions

What small businesses ask about an AI receptionist

What is an AI receptionist, exactly?

It is a voice agent that answers your business phone the way someone on your front desk would. It greets the caller, answers routine questions from what it knows about your business, books or writes down what they need and sends you a summary. PrimCall's AI receptionist is called Sofia.

What does an AI receptionist cost a small business?

PrimCall Starter is $300 a month after a free first month, unless a valid promotion applies. The free month includes 300 minutes, there is no setup fee, and PrimCall lists the minutes in each paid month and the terms before you enter a card.

Can I hear Sofia before I sign up?

Yes. Search for your business in the demo at the top of this page and PrimCall builds a private Sofia from your public business details. You talk to her in your browser without an account or a card, or you can ring PrimCall's demo line on 877-761-7469.

Will it answer after hours and at weekends?

Yes. Sofia picks up within seconds at any hour, including evenings, weekends and the busy moments when nobody on your team can get to the phone.

Do I have to change my business phone number?

Usually not. Most businesses keep their number and forward missed or after-hours calls to their PrimCall number. PrimCall helps you pick the simplest setup for the carrier you have now.

Can I change what Sofia says?

Yes. Once you claim your demo you can edit her greeting, opening hours, services, policies, FAQs, booking details and any special instructions, then call her again to check the result.

Can Sofia talk to Spanish-speaking callers?

Yes. She speaks English and Spanish, along with the other languages PrimCall supports, so your callers can talk to her in their own.

What happens when a caller needs a real person?

You decide. You set transfer rules, and Sofia passes urgent or sensitive calls to the right member of your team.

Does it work with my calendar or CRM?

Often, yes. PrimCall connects through APIs and webhooks to many calendar, CRM, POS, reservation and scheduling systems. It depends on your provider, so PrimCall confirms the setup with you first.

Who do I pay, and where does Primcast fit in?

You sign up with PrimCall, which bills and supports the service on primcall.co. Primcast doesn't resell it or bill for it. PrimCall runs on a dedicated Primcast server in our Miami data center, and we partner with them to introduce Sofia to the businesses we work with.

●Your turn

Hear Sofia answer for your business

It takes your business name and a few minutes of research. Then you call her and judge for yourself.

Build your free demo Call the demo line